More Effective Personalization Through First-Party Data 3 Benefits of Creating Your Own AppĬreating and managing one or more mobile ecommerce apps isn’t as hard as you might think, but it’s even more important to be aware of the benefits that can come from growing your brand this way. It takes very minimal upkeep while serving as a consistent source for conversions. Mobile apps give your shoppers a seamless experience with features like one-click checkout, time-sensitive push notifications (more on that later), and in-app exclusives.Īlso, when you have a mobile app for your ecommerce store, you can drive additional revenue easily while also improving your relationships with your most loyal customers.Īnd once your app is set up, it serves as an entirely new revenue channel. In other words, almost three out of every four dollars spent online today are spent through a mobile device. Oberlo reported that the share of mobile ecommerce sales has increased from 52.4% of all ecommerce in 2016 to 72.9% in 2021. More buyers than ever are making their purchases on mobile. If you’re running an eCommerce store and you’ve spent some time looking at your conversion data, you’ve probably found that mobile purchases are a big piece of that pie.īut are you doing enough to engage and capitalize on your mobile audience? If you don’t have a mobile ecommerce app for your store, the answer is probably “no.” Why Do Brands Need Mobile Ecommerce Apps?
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